CTA Campaign

June 19, 2011 § Leave a comment

The CTA should capitalize on the free publicity from Craigslist. Make riding the train a hot bed of sexuality – make it irresistibly suspenseful. Every ride is an adventure, with people you may never see again. What if meeting people in a bar is replaced by meeting people on the train? It’s way safer and you can guess a lot more accurately about their personality than just what type of beer they like to drink. And you aren’t inebriated so you’re apt to be making a better decision.

Roll out the new ad campaign on Valentine’s day at the Belmont station. Decorate the whole train station as if it were a kitchy diner from the 80’s, the ones people would go to with their dates after proms before they went home nervous about whether or not to kiss their dates. Oozing with punch-drunk love. Then, at the platform, a Red Line train would be wrapped with the same outrageous symbols.

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